About
Firestone music

About firestone music

When Harvey Firestone founded the Firestone tyre company in 1900, he was a man ahead of his time. Besides remarkable success on the road and track, he was also an innovator when it came to music, an art form he particularly enjoyed. He was one of the first to identify the potential of radio and how it could be used to advance new musical talent. 

His radio show, The Voice of Firestone, kicked off in 1928. It brought people of all ages and places together to enjoy live performances, and gave musicians a unique opportunity to reach countless homes across the country.

 

People driving cabriolet in the sunlight

1900

About the road to the mainstage

Firestone brand heritage

 

Over the years, the Firestone Tire Company, founded in 1900, has changed the way we drive in remarkable ways. Already in 1908, the company launched the first non-skid tread tyre designs paving the way for all highway tyres to be produced in that way. And in 1940, car tyres were made with synthetic rubber for the first time, as there was a shortage of the real thing. Later, victory in the Indy 500 racetrack delivered the proof of their durability and performance. 

In 1988, Bridgestone and Firestone announces a joint tyre-manufacturing venture. It was clearly a match made in heaven, as one year later, Bridgestone took the Firestone company over. But just like Firestone before them, Bridgestone’s commitment to staying ahead of the curve – and the competition – remains second to none.

People driving cabriolet in the sunlight

1928

About the road to the mainstage

Leading the way with the Firestone Stage

 

Innovation has always been an integral part of Firestone’s heritage, but it doesn’t stop at the development of new tyres for the road. Firestone was one of the first companies to explore new ways of connecting with the customers they serve, and chose music, a common interest of all their audiences, to promote their brand. 

In 1928, The Voice of Firestone, the first sponsored radio show, brought new musical talent to national attention, and then later in 1943, Firestone was first to regularly present its own TV program: Firestone Televues.

Today, the Firestone brand still believes there’s a place for music and musical talent in its marketing, and has, for the last 5 years, established the Firestone Stage at some of Europe’s most innovative music festivals, so that emerging artists have a place where they can perform.

 

People driving cabriolet in the sunlight

About Firestone

About firestone music

With places to go, people to see and things to do, Firestone gives you the freedom to experience life, without having to worry about what’s around the corner.

With a range of tyres built on a legacy that’s over 100-year’s old, you can be confident you are driving on reliable tyres. So you can start building your own legacy, one memorable moment at a time.

Firestone became part of Bridgestone Corporation, the world’s number one tyre and rubber company, in 1988.